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Dynamic email marketing content revealing various items to various subscribersPredictive recommendations recommending products before customers searchAutomated campaigns triggered by particular behavioral signalsReal-time budget allocation to the best-performing innovative and audiencesThe foundation needs robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up quickly: brand awareness and favorability climbed around 9%, and purchase intent leapt almost 19%, exceeding typical campaign standards.
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