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Dynamic email marketing material showing different items to various subscribersPredictive suggestions recommending products before consumers searchAutomated campaigns triggered by specific behavioral signalsReal-time budget plan allowance to the best-performing creative and audiencesThe structure requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up fast: brand awareness and favorability climbed around 9%, and purchase intent leapt nearly 19%, surpassing normal project norms.
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