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Dynamic e-mail marketing material revealing different products to various subscribersPredictive recommendations suggesting items before customers searchAutomated campaigns activated by specific behavioral signalsReal-time budget plan allocation to the best-performing innovative and audiencesThe foundation needs robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The reward showed up fast: brand awareness and favorability climbed up around 9%, and purchase intent jumped nearly 19%, outperforming normal campaign norms.
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